imited, but as most of the food is pre-processed, so they can be cooked quickly and can be sent to consumers with a very short time, which has won a lot of consumers for fast-food operations (ReportLinker, 2012).
This report elaborates the business plan of investing a fast-food operation in Sheffield, UK, it analyzes the human resources, marketing strategies, macroeconomic environment, as well as the target market of the fast-food operation.
10.0 Conclusion 总结
Changes in the macroeconomic environment, consumption concept happen continuously, fast food has become an important part of the British catering sector, fast food operations still have great potential for development in the future, that is why this business plan chooses Sheffood as the object. Healthy recipes, use of information technology and localization strategy are USPs of Sheffood, these strategies are conducive to Sheffood’s better adapting to changes in the UK consumers’ spending habits in diet and meet the requirements, trends of the development of today's fast-food industry, more important, They help Sheffood to better meet consumer demand of the target market. On the basis of the three strategies, if Sheffood does well in cost control, service management and marketing, it will have good prospects.
