nsumption is higher and higher grade, culture charm is the charm of the market. Instant coffee has far cannot represent the coffee consumption, consumers begin to cognitive coffee brand, style and pure, know how to enjoy the coffee. "Coffee culture" is now the mainstream of the coffee industry, developing quite rapidly. The rapid development of the coffee market and consumer interest in western culture are inseparable.
After 80 young group, and reactions to new things very fast, they are interested in foreign food culture and easy to accept, this will promote China's coffee market mature. , according to a survey from eight big cities, as a kind of unique tastes coffee drinks, is popular with young consumers, middle-aged and young people is a major consumer groups of coffee products. At the same time, the number of male consumers far beyond the number of women, the reason for this is that coffee as hobby goods are more likely to get the favor of men. That is to say, the young and middle-aged consumer groups for city gens going to work. In terms of economic power, they are spending on this part no pressure. With the expanding of coffee consumption group, the coffee culture also arises at the historic moment; to some extent this has attracted more and more consumers.
Operational Activities
Throughout the development of China's coffee market, the coffee shop can be divided into three representative of the era.
First stage: nestle in its "good start" day, influence and transform the way of life of the people, let more people to try coffee, coffee.
The second stage: the island is a cafe, advocacy of freshly brewed coffee, let more public taste coffee, chain business model, and with its expansion in all parts of China, Ucc system cafe at this stage to open more than 2600 coffee shops in mainland China, account for ninety percent of China's coffee market.
The third stage: Starbucks a line to enter the Chinese market. In its drive espresso in the first-tier cities gained popularity, espresso, cappuccino, become fashion consumer drinks. Starbucks in the first-tier cities category business circle and espresso this niche market is a country at that time.
Baidu searches for sorting, keywords are mainly concentrated coffee, coffee varieties, the extension of China's major well-known coffee shop, coffee products, as well as the effect of coffee. The kopi luwak on November 26, 2013 Baidu search volume for 3200, came in second, shows that Chinese consumers in kopi luwak maintained a very high visibility, high quality coffee in the Chinese market has huge potential.
Innovation In These Business
In the modern age, the coffee shop is combined with the internet bar in the fashion design. The consumers are surfing on the internet with a cup of coffee that is cool activities, which are popular in the younger generation. Besides that, the coffee shop could be getting close to modern shopping mall. When the shoppers are tired, they hang out with a cup of the coffee, the consumers are women.
With fit closely with human life on the Internet, e-commerce begins to developed in China, people's shopping habits also gradually began to change, online shopping users increase sharply, and the average consumption amount is greatly increased. And with the increase of online shoppers, e-commerce has entered a rapid dev
