(b) To review the business performance of ABCGROUP
(c) To evaluate ABCGROUP competitive position in the business software application industry
(d) To assess the effectiveness of ABC strategies and its readiness for the future
1.2.2 Research questions posed by this research are as follows;
(a) How does the company’s year on year financial performance over the 3 year period under review?
(b) How effective is ABC GROUP’s business strategy?
(c) How do ABC GROUP’s financial ratios compare to its competitors?
(d) Is the company positioned to meet future challenges/changes?
1.3 Research approach
The approach to be adopted in carrying out this research project is as follows;
(a) Calculate financial ratios including profitability, long term solvency, short term liquidity, efficiency, and investor ratios for ABC GROUP over the review period to determine trends and financial performance
(b) Evaluate ABC GROUP business performance with the use of SWOT and Balanced scorecard.
(c) Review ABC GROUP’s performance and position in comparison to its main competitors.
(e) Assess the adequacy of its current strategy for long term business growth and sustainability.
PART 2 – Information gather
