英国留学thesis：面对自主开发的多品牌专卖店在中国的二线城市的机遇和挑战

the foreign stores, the homegrown stores should make full use of their capital and workers to focus on their unique style and extend to a large amount of products to create a special buying atmosphere. And the plagiarism phenomenon comes from the confusion of profit in short term and long term. As the stores look for profit in a relative long period, then they should focus on the innovation of their own style but not only copy from the first-rate stores. There is no doubt that by adopting the above suggestions, the homegrown multi-brand stores will achieve more goals in the near future.

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