4P strategies. It suggested The Childbase Partnership to set up different courses according to ages and try their best to create other characteristic and funny courses. The skimming pricing and zone pricing would be appropriate pricing strategies. It required The Childbase Partnership to combine all the measures to do advertisement including TV, radio, posters, taking social responsibility, free trial classes, etc. Distribution channels should cut intermediary levels. At last, The Childbase Partnership needs social media as an assistance. It could use QQ, Wechat, Sina Weibo and Sina blog platforms to promote. And it could set up website and online courses.However, there are still some limitations about this report. Some aspects such as competitors’ analysis, performance management, and concentration vs spreading and so on are not involved due to the limited words. And the lack of resources and information, this report is not really in-depth. For example, the score of country selection may be not enough accurate.
