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MBA Essay:Management in China Cultural Dilemmas confronted Avon's Management

日期:2018年01月15日 编辑:ad201011251832581685 作者:无忧论文网 点击次数:966
论文价格:300元/篇 论文编号:lw201610121512218009 论文字数:3293 所属栏目:MBA Essay
论文地区:其他 论文语种:English 论文用途:MBA 课程论文 MBA Essay

本文是一篇留学生MBA Essay,主要内容是以雅芳作为研究对象,讨论其在中国面临的文化管理困境。


Executive Summary:


Avon, which is one of the leading cosmetics and personal care producer and marketer that has operation in different parts of the world, has been encountering low sales growth in the Chinese market (Synder, 2009). The organization's top management believes that the one of the root-cause of the Avon problem could be cultural diversity of the Chinese market and the misunderstanding of the management to design appropriate strategy in the market. The accompanies consultancy report has been design with this intent in which efforts has been directed towards investigating the root cause of the problems by using the SWOT framework and then a set of solutions recommendations has been forwarded to the management of the organization to solve the organization's problems. In the last section of the paper forecast of performance and the outcomes will be presented that will eventually summed up the discussions and the consultancy report. 


Table of Contents


Executive Summary: 2

1. Terms of Reference: 4
2. Overview of the Situation: 5
3. Analysis of the situation: 6
3.1. Strengths: 6
3.2. Weaknesses: 7
3.3. Opportunities: 8
3.4. Threats: 9
4. Solutions and Recommendations: 9
5. Forecast and Outcomes: 13

6. Works Cited 14