as texts and talk in social practices. That is, the focus is not on language as an abstract entity such as a lexicon and set of grammatical rules, a system of differences, a set of rules for transforming statements. Instead, it is the medium for interaction; analysis of discourse becomes, then, analysis of what people do.” Additionally, image schema and discourse stance theory are pr imarily involved in analyses of econom ic, political and educational discourses, but not in sports-related discourses, especially in the field of cognitive study. Hopefully, this research will address this gap and en rich the diversity of cognitive linguistics research. From this starting point, the present aut hor is inspired to conduct a cognitive analysis on FCTND, wi th an aim to exploring the linguistic elem ents (such as im age schemata and stance m arkers) embedded in FCTND to exam ine how FCTND writers compose their news discourses based on the in formation they collect, how they project their positions and other stakeholders’ stances towards certain prospective transfer events, and to identify how the cognitive fram es of discourse consumers come into being under the influence of the FCTND writers’ linguistic choices. Hopefully, this an alysis will provide some guidelines for analyzing and comprehending this kind of business genre (from my perspective) and news articles as well as enhan cing FCTND writers’ skills during their composing process, eventually for the purpose of filling the b lank of academic researches in sports transfer news discourse a nd facilitating b etter understanding and effective communication.
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CHAPTER TWO LITERATURE REVIEW
2.1 Cross-cultural News Discourse
In recent years, there is no de nying that constantly growing interest is directed towards discourse analysis. As a profound disciplinary field, news discourse has been probed into and analyzed from diverse perspectives, by divergent means, to a variety of ends. To my knowledge, a wealth of achievem ents has be en made; nonetheless still there remains grounds to be covered or simply to be dug deeper with great endeavor. Different classifying s tandards will lead to various kinds of news discourse. For instance, in terms of the topic whic h is covered, we have politica l news, military news, economic/business news, sports news, entertainment news, science and technology news, etc. Based on the territorial boundary/location where a certain event/news takes place, we have international news, national news, provincial news and local news. Additionally, the styles for journalism display a wide range of variety, such as n ews reports, features , editorials, etc. Althoug h this th esis will onl y concentrate o n one sub-v ariety of news discourse, namely sports news, an investigation of what have been researched in the pas t will prove worthwhile and hopefully will shed some light on my study.
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2.2 Sports News Discourse
News is packaged information about current events happening somewhere. News travels through many different media, through word of m outh, printing, postal systems, broadcasting, and electronic communication. Common topics for news reports include war, politics, and business, as well as athletic contests, quirky or unusual events, and the doings of celebrities. G