Dissertation Title: The Extension strategy of Organic food
Chapter 1 Introduction
1.1Foreword
1. 2 Introduction
Chapter 2. Research aims and objectives
Concern about the dissertation there is a limit in time and length. The focus will be on extension strategy of Organic food in the UK and Europe.
The dissertation project will cover the following aims:
• Definite different type of Organic food and recommend which kind of product are suitable for UK and Europe market.
• Analyze market prospect and potential of Organic food .
• Identify challenges on market extension issue.
The objective of the dissertation is to present an architecture and framework model for market extension issue based on Organic food, to provide comprehensive solutions of managing and securing the Organic food market.
There are three research questions the researcher want to analyze during this thesis:
• Which kind of Organic food will be popular on UK and EU market?
• What are key advantage of Organic food compared with other kinds of food?
• Which kind of risks customers should be pay attention when they choose Organic food ?
Chapter 3 . Research methodology
To answer the research questions mentioned above, the researcher decide to use the research methodology following:
3.1. Research Philosophy
3.2 Research approach
3.3 Research strategies
• Case study
• Grounded theory
3.4. Data collection method
To collect the necessary information for this dissertation the following approach will be taken:
Library & Internet research
Exhibition
Interview
Questionnaire
Chapter 4. Literature review
The purpose of Literature review is to analyze what has already been found by previous researchers on 'Organic food' topic, and to what extent the researcher agree or disagree with what had been written, and what point of view has the researcher taken to answer the research questions mentioned above.
Chapter 5.Summary
论文题目：literature Search
论文详细要求：Insruction 论文指导
您的研究方向：一篇关于毕业论文的literature Search
这个毕业论文是关于Organic food的推广和市场前景以及未来的潜力,需要联系到实际的市场,消费,经济理论,以英国为主体,世界环境为辅.实际的literature Search
需要包括以下几点:
1.TITLE
2.BACKGROUND
3.OBJECTIVE(需要分几个步骤,比如1市场前景 2未来潜力 3和其他产业联系后的益处等等,由于最后论文还可以修改,这个实际内容可以暂时用以上3个,最好以问题的形式出现)
4.Research method(比如DATABASE JOUNARAL等等)
5.Result of literature Search 相关内容的概要(包括文献 网络资料 各种可以采用的资料,作者 查阅时间等相关内容需要注明)
6.SUMMARY
以上 4 5 6为重点 需要占2/3字数
注意 此文不是实际论文 而是literature Search!
要求字数：1500左右
论文用途：本科论文 Bachelor Degree literature Search
截止日期：明天出一个框架和写作思路出来，客户要跟导师沟通，2007年10月25日全文到
