1. Introduction介绍
Ray Kelvin found the Ted Baker and opened the first clothes store in 1988 in Glasgow. Today, Ray Kelvin have opened a number of stores all over the world and he has already become the CEO of Ted Baker. Moreover, Ted Baker has become one of the famous retail company for the luxury clothing. Successfully, Ted Baker has listed on the London Stock Exchange within the FTSE 250 Index.
与其他服装公司一样,Ted Baker的主要产品是男装和女装及男女配饰。使用三个渠道,零售,批发和许可证是Ted Baker在世界各地销售产品的主要策略。泰德·贝克托(Ted Bakerto)的关键在于精心设计,产品质量和细节控制。 如今,泰德贝克的产品越来越丰富,包括香水,手表,手提箱等许多领域。 所有这些产品将为每一个生活细节带来迷人的精品感受。As other cloths firm, the main products of Ted Baker are men’s& women’s clothing and men’s & women’s accessories. Using three channels, retail, wholesale and licensing is the main strategy of Ted Baker to distribute products all over the world. The well design, product quality and the controlling of detail are highlighted as the key by Ted Bakerto appeal and retain consumers. Nowadays, the products of Ted Baker becomes more and more abundant, including fragrance, wristwatch, Suitcases and many other fields. All of these products will bring the a glamorous boutique feel for every detail of life.
Table of content
1. Introduction 1
2. Financial Figures 1
3. Company Analysis 3
3.1 Key performance indicator analysis 3
3.2 Financial profitability analysis 4
3.3 Debt paying ability analysis 6
3.4 Operation capacity analysis 8
3.5 Growth capacity analysis 9
4. Recommendation 10
5. Presentation 10
4. Recommendation