伴随着互联网和网络通信的深入发展，宽带对各种企业和家庭用户的影响越来越大，党政机关、企业团体及大中小学校都越来越离不开宽带业务，对于阳江电信来说，如果想要增加盈利和开发新的业务增长点，必须加快步伐，进一步发展和开发宽带业务。本文研究的结论主要有，2016年阳江电信仍然应该把宽带业务列为可持续发展的战略性业务，深入改进网络的设施，增加宽带的应用，提高和不同渠道的协作，同时开始接触其他宽带市场的营销策略，这样可以提高对品牌经营的执行，刺激不同客户的来源，为各种群体的客户，给予相应的宽带服务；努力开发农村市场，刺激宽带优势业务转移至农村；刺激增值业务的发展，提升互联网媒体的作用。同时加大改进力度，完善运行的效率；调整渠道的体系，突出营销的有效性与针对性；为宽带业务提供良好的服务与支持，提高客户的信任，达到不同服务的要求。以差异化服务、树立品牌、提升售后、渠道建设等方面为基础，在领域、范围、层次上有所突破，争取在地方的综合信息服务中占据重要地位。
就目前阳江电信的实际经营来看，宽带业务也早已经是其主要的盈利支撑点。但是，正是由于宽带业务的市场前景一片光明，移动、联通、铁通、网通、广电集团也都相继进入，市场竞争越发激烈。稍有懈怠，阳江电信宽带业务市场份额就会被对手分走。如何做大做强宽带业务，并利用宽带业务优势带动其他业务，这已经成为阳江电信在未来竞争的关键所在，因此阳江电信更应该重视发展宽带业务。在本文中，本研究希望通过分析本地宽带市场情况，剖析阳江电信目前宽带业务中存在的诸些弊病，再结合国内外各宽带运营商的运营方式和发展变化，从而寻找出适用于阳江电信宽带业务的增长方法及经营策略，并期待能够为阳江电信赢得本地宽带业务竞争乃至本地电信行业竞争，提够理论支持和实际方法。ABSTRACT
With the deepening development of Internet and network communication, the impact of broadband on various enterprises and home users is getting bigger and bigger. Party and government organs, enterprise groups, schools and universities are increasingly inseparable from broadband services. For Yangjiang Telecom, , If you want to increase profitability and the development of new business growth, we must accelerate the pace of further development and development of broadband services. The main conclusions of this paper are that Yangjiang Telecom should be listed as the strategic business of sustainable development in 2016. It will improve the network facilities, increase the application of broadband, improve the cooperation with different channels, and start to contact other broadband markets. Marketing strategy, which can improve the implementation of brand management, to stimulate the source of different customers for various groups of customers, to give the appropriate broadband services; efforts to develop the rural market, stimulating the broadband edge of the business transferred to rural areas; to stimulate the development of value-added services , To enhance the role of Internet media. Improve the efficiency of operation; adjust the channel system, highlighting the effectiveness and relevance of marketing; for broadband services to provide good service and support to improve customer trust and meet the requirements of different services. To differentiate services, establish brand, improve after-sales, channel construction and other aspects as the basis, in the field, scope, level of a breakthrough for the local comprehensive information services occupy an important position.
Yangjiang Telecom's current operating point of view, the broadband business has long been its main earnings support. However, it is precisely because the market prospects of broadband services is bright, mobile, China Unicom, China Railcom, China Netcom, SVA Group have also entered the market increasingly fierce competition. A little slack, Yangjiang Telecom broadband business market share will be opponents go. How to do bigger and stronger broadband services and the use of broadband services to drive other business advantages, which has become the key to future competition in Yangjiang Telecom, Yangjiang Telecom should therefore attach importance to the development of broadband services. In this paper, we hope to analyze the current broadband situation of Yangjiang Telecom by analyzing the situation of the local broadband market, and then combine with the operation mode and development of broadband operators at home and abroad, so as to find out suitable for Yangjiang Telecom Broadband Business growth and business strategy, and look forward to Yangjiang Telecom to win the local broadband business competition and even the local telecommunications industry competition, to mention enough theoretical support and practical methods.目 录
摘 要 4
ABSTRACT 51 导论 8
1.1研究背景 8
1.2研究的目的与意义 9
1.3国内外研究现状 10
2 研究的理论基础 12
2.1相关理论 12
2.2宽带业务市场的现状 13
2.3宽带业务的发展趋势 14
3 阳江电信宽带业务发展现状及存在的问题 16
3.1 阳江电信宽带业务的发展现状 16
3.2 阳江电信宽带业务发展中存在的问题 17
4 阳江电信宽带业务竞争形势分析 19
4.1 阳江电信宽带PEST分析 19
4.2 阳江电信宽带业务五力模型分析 21
4.3 阳江电信宽带业务SWOT分析 22
5 阳江电信宽带业务发展策略的实施与保障 26
5.1
