or farmers four, change the behavior of the farmers, change the peasant behavior methods five basic strategy of the behavior principle in the third quarter agricultural extension of the application, according to the needs of farmers a promotion for two, correctly use expectation encouragement, enthusiasm farmers to three, change farmers group activities and promote rural economic steady development this chapter summary review there
Chapter 3 agricultural promotion communication
The first section of the concept and classification a communication, communication of the meaning and function 2, communication classification in the second quarter of the agricultural extension communication procedures and features a elements, and agricultural extension, the elements of the two, communication agricultural extension communication program three, the characteristics of the agricultural extension communication in the third quarter of the agricultural extension communication skills and bring standards, a, basic principles of the agricultural extension communication 2, agricultural promotion of bringing three basic communication, agricultural promotion communication skills, improve communication effect of four measures this chapter summary review there
The fourth chapter of the innovation and diffusion
The first section of the innovation process and the rule one, of the concept of innovation, and innovation of the process of the second stage three, four features of innovation, innovation and its difference acceptance decision factors in the second quarter innovation diffusion curve and the diffusion process a, innovation diffusion curve and said method 2, innovation diffusion and three stages of periodic agricultural innovation diffusion, the influence factors of agricultural innovation diffusion four, the effectiveness of the progress of the third quarter farmers strategy a, the progress of the concept of farmers, implementing the strategy of the progress of the three, farmers strategy consequences of progress of four, reason farmers strategy progress of this chapter farmers strategy problem summary review there
Chapter 5 of transformation for agricultural science and technology achievements and promotion
The first quarter agricultural science and technology achievements, agricultural science and technology achievements summary of the meaning and attribute the agricultural science and technology achievements, the classification and the characteristic of transformation for agricultural science and technology achievements in the second quarter, the concept of transformation for agricultural science and technology achievements 2, agricultural transformation of scientific and technological achievements elements and three, agricultural conditions the transformation of scientific and technological achievements process and characteristics of four, agricultural science and technology achievements transferring system of agricultural scientific and technological achievements in the third quarter a promotion, agricultural science and technology achievements in China, and type of promotion for the agricultural science and technology achievements the main problems of the promotion three, improve agricultural science and technology achievements of the basic way to promote the efficiency of agricultural scientific and technological achievements in the fourth quarter and promotion of evaluating, agricultural transformation of scientific and technological achievements and efficiency of the evaluation of the second degree, agricultural science and technology achievements of the application efficiency evaluation this chapter summary review/training sign agricultural technology contract
The sixth chapter of the agricultural extension basic methods and skills
The first section of the agricultural extension basic method a, mass communicat