From the Non-financial analyze, I find the branches and offices of the Coca-Cola company is greater than the PepsiCo company, while the employees is fewer than the PepsiCo company, also the efficient of the Coca-Cola company is greater than the PepsiCo company, the market share is also greater than the PepsiCo company, while the R&D is lower than the PepsiCo company.
I also find these two companies have some potential, the have some strength , weaken, opportunities and threats.
In summary , the Coca-Cola company is the first place in the beverage industries, while the PepsiCo company is the second place , also this company has fast food activities, it bring a lot of profit, so I think the Coca-Cola company should find more activities, it will increase the profit.
References
1. http://www.investopedia.com/terms/h/horizontalanalysis.asp (December 2008)
2. Dr. Sharifi, Benchmarking and Performance Measurement lecture (EBUS601) http://www.51lunwen.org/jrgl/
3. http://en.wikipedia.org (Dec 2008)
4. http://www.investopedia.com (Dec 2008)
5. http://www.investorwords.com (Dec 2008)
6. http://www.nyse.com (Dec 2009)
7. the Coca-Cola company Annual Report 2006 – 2008
8. the PepsiCo company Annual Report 2006 – 2008